At the beginning of the month, we touched upon one of the many different forms of online marketing strategies: local search engine optimization (aka “local SEO”). Local SEO, however, is only one form of online marketing, and while it has many benefits, it also has a few drawbacks. The primary drawback of local SEO is that it only targets people on a local level (hence the name “local” SEO). Although it is certainly effective for targeting potential clients in a business’ immediate geographic area, it doesn’t, by itself, do enough for companies that have a national or international target market.
So, what is the best online marketing strategy for businesses with a national or international target market? Well, it’s situation dependent, so there is no one set answer. With that being said, however, the best approach is usually to employ a combination of different strategies, with organic search engine optimization as the center piece. Why focus on organic SEO? Easy! Organic search engine optimization is more well suited for businesses that have more of a national or global focus.
Similar to local SEO, organic SEO helps people find and connect with businesses that provide services they want. How? It all starts with search engines, such as Google, Yahoo, and Bing. Odds are, if you’ve ever used a computer, you probably have experienced organic SEO, but may not have known it. Let’s say you’re looking for a place online where you can buy basketball shoes. Assuming you don’t already have a specific store or brand in mind, what would you do? Most likely, you would head to a search engine, and type in “basketball shoes.” Once you hit “search,” you would immediately be provided with a list of stores, articles, and items that the search engine believes is the most relevant to the keyword(s)/search term(s) you entered (in this case, “Basketball Shoes”). As long as you haven’t specifically modified your search criteria, the results supplied wouldn’t be filtered based on your location. In a nutshell, that is organic SEO.
Why is organic SEO important? It’s important for much of the same reasons that local SEO is important. Organic SEO helps customers looking for specific services find organizations and websites that provide such services. The amazing and most beneficial part of organic SEO is that it has the potential to help you gain new customers half way across the world. In other words, it provides businesses with an excellent and effective marketing conduit to penetrate markets that were previously more difficult to enter. Moreover, the increased market reach gives companies the ability to net profits way beyond what they otherwise would be able to achieve.
In contrast to local SEO, however, which provides more immediate benefits, organic SEO is more of a long term strategy. Implementing and executing a successful organic SEO campaign typically takes months, because search engines take into account numerous different variables (some of which aren’t even shared publicly) in determining where a website lands in the search results. Obviously, the goal is to get to the top of the search results. Once again, depending on the target market and the industry, the reward for being at the top of the search results could mean hundreds of millions of dollars in profit!
Got your attention now? Good! Then check back next week for the second part of our online marketing strategies two-part mini-series on organic SEO. In addition to discussing keywords and geo-marketing, we’ll give you tips and advice on how to improve your organic search rankings! In the meantime, if you would like more information about organic SEO, or need help with organic SEO for your business, please don’t hesitate to contact us by calling (502) 500-0660 or e-mailing firstname.lastname@example.org.