At the beginning of the month, we touched upon one of the many different forms of online marketing strategies: local search engine optimization (aka “local SEO”). Local SEO, however, is only one form of online marketing, and while it has many benefits, it also has a few drawbacks. The primary drawback of local SEO is that it only targets people on a local level (hence the name “local” SEO). Although it is certainly effective for targeting potential clients in a business’ immediate geographic area, it doesn’t, by itself, do enough for companies that have a national or international target market.
One of the biggest black holes for any business, let alone a new one, is marketing – in other words, how to attract and keep customers. Why is marketing so tough? Well, unless your company is completely innovative, and is offering a product or service that no one has ever seen or tried before, odds are, you’re going to have competition. Therefore, marketing not only becomes a matter of making people aware of your product, but effectively convincing consumers why they should choose your product or service over your competitors.